“ MMM” Malabar Tamarind Pouch
Among the lesser known spices of India, Malabar Tamarind the Cambodge is one that stands unique for its culinary value. People hail from Malabar have traditional and nostalgic taste bonds with this product. Dried rind is used as a condiment, especially to flavor fish curries in Kerala. We considered this strong emotional connect while conceiving the pouch design and portrayed the raw Malabar tamarind fruit in mud pot on pouch, along with the actual dried tamarind , also managed to bring in the mandatory information and instructions for use that helps to attract the costumer’s to choose this product.
Among the lesser known spices of India, Malabar Tamarind the Cambodge is one that stands unique for its culinary value. People hail from Malabar have traditional and nostalgic taste bonds with this product. Dried rind is used as a condiment, especially to flavor fish curries in Kerala. We considered this strong emotional connect while conceiving the pouch design and portrayed the raw Malabar tamarind fruit in mud pot on pouch, along with the actual dried tamarind , also managed to bring in the mandatory information and instructions for use that helps to attract the costumer’s to choose this product.
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